Big 4, Channel 4
Originally constructed in 2007, the 50-foot-high steel Big 4 is a naked frame, ready to be transformed by artists. Its structure mirrors Channel 4’s iconic on-air identity, with the metal bars forming the logo only when viewed from a particular angle.
The Big 4 was created to celebrate both the Channel's 25th anniversary year and the launch of the Big Art Project. Since its inception a variety of artists, both internationally renowned and emerging talent, have created ‘skins’ for the 4.
January 2011 saw the fifth skin design "Time to Breathe" by artist Hannah Gourlay - which has the 4 softly breathe, inhaling and exhaling softly, at a similar pace to yogic breathing. Other artists include El Antsui (Untitled), Stephanie Imbeau (Shelter) & Claire Watson (Snowman)
Architects: Freestate, Client: Channel 4, Completed: 2007